work 6.
Penguin Campaign
(Ad School project)
date. May 5, 2020
city. Miami
art directors. Taynah Oliveira, Alejandro Suarez
copywriters. Shanelle Bautista, Cecilia M. Berman
The Objective: Heighten the reading experience among for 18-30 year old readers and create a way for them to dedicate more time and headspace to it.
Penguin celebrates its 85th anniversary
The idea: Create a subscription program that connects readers with their fellow bibliophiles to mutually enhance their reading experiences through a digital platform.
Social penguins will subscribe in socialpenguin.com for free
Each subscriber will have a personalized Penguin card, with a unique QR code
Premium Personalized Program:
-
Monthly books according to interest
-
Readers can keep books by paying an extra fee.
-
Share books with other readers
WHEN USERS CLICK ON SOCIAL PENGUIN, IT WILL REDIRECT THEM TO SOCIALPENGUIN.COM
DRIVING TRAFFIC TO WEB PAGE
Alliances with:
-
Bookbloggers
-
Booktubers
-
Bookstagrammers
EVENTS
The #PenguinEncounters will be events hosted by authors, booktubers, bookstagrammers, and readers from socialpenguin.com
STICKERS WILL BE GIVEN IN COFFEE SHOPS, LIBRARIES AND OTHERS.
